Conspiracy theory:

AI is peddled around companies because it's a great front for them to take all of your data and "train their models", ultimately its all about legally owning what you create and use it for self-promotion with minimal extra cost.

There isn't actually any "AI models" in the back of the company tech stack. It's just a word on a legal document as an excuse to take your data.

See what Adobe is trying to do with its "creative cloud AI".
The whole "who owns the IP of AI generated content" is going to break the ownership models we have today. AI can be used to copy a work, and modify it just enough to bypass copyright law....

Heres an example: An AI is used in generating a new Car model.
Pure AI: Who owns the copyright? The AI? The company who sponsered the gemeration?
Lots of AI + a bit of human: Human own?