So, it's time to fucking rant!

Location: A small startup where direct contact with C-Level members is frequent.

A while back we had a customer using our SaaS product who had gripes about the way it worked.

He contacted our CEO and made a bunch of claims based on bad assumptions.

In the end, he wanted all images removed from his site. I was pulled aside by the CEO and asked if I could handle this for him and make a new screen for them without images.

So I did. I tried to discuss and get deeper into the problem by saying "this seems like a symptom of a problem and not the actual problem. What do you think?" He responded with "That was his request so it must be the problem if it won't take long then let's fix it for him.

- a week later

The problem is fixed and in the wild. No more images. Now he has another request :/

He does not like the pagination on his site. He says " I shouldn't have to click a button when I scroll so I want the be able to scroll and see all my products!"

This time the CEO asks me if this can easily be done and I take him aside and say "no, this will be a big change to our system and will need to be discussed with the team."

The main point I make is that we should go down and spend some time with this customer to find out what the real problem is.

After a half hour of discussion about the real issue he decided to bring in the CTO.

In the end, we implemented infinite scroll, dropping our current product building tasks to service one customer (yeah, it's a bad scene). But we got infinite scroll built and shipped.

- 2 Weeks later

This time he demands that infinite scroll isn't good enough. "If I scroll fast then I have to wait for them to load, they should all load at once!"

This time I have had enough. I can see the CEO is coming over to me to as me how much work is in this. I tell him there are 3 things I have to say...

1. I'm going to implement exactly what he asked by the end of the day.
2. We will only release it to him because it is going to be a shit-show loading everything at once, the load times will be mental!
3. We should fire this customer, right now.

So, I built it. Customer hated it (of course, who the fuck wants to wait 30s for loading. That's basically a lifetime). We changed it back and he was still mad.

- 2 weeks later

Customer leaves. Good riddance.

- sometime later

I am in the customer's store on a road trip. I get a feel for how their store works and they have a different system for making things operate.

It turns out that they did not know what the real problem was. They actually needed a completely different system (from a UX perspective) for accessing their data.

To top it all off, the system would have taken less time to build than the shitty fixes we made over weeks of work. FFS

I guess the moral of the rant is to find the problem, not a symptom of the problem.