5
hajoe
6y

Once I had to integrate an analytics mechanism into a product my company was selling. Due to EU laws we had to put an opt-out checkbox into the installer. Took me a while to hack my way around various technical and legal impediments, but I got it done.

Long story short, product rolled out and we got data from about 0.1% our customers. Almost everybody opted out :/

Comments
  • 5
    The worst thing is that you are still not following the law... An opt out is not allowed, it should be opt in.
  • 0
    Our company sold a product to a big dutch company which just started to expand their business with something with baggage and planes (cant tell to much about it).
    One of the airlines partnering with them could only send an email about their product to 100 people of their 450000 customers. They had to rethink GDPR tactics.
  • 0
    @Codex404 I had no idea that GDPR regulates mass mailing. Or was it about the "mail to" field containing 100 emails?

    We removed the analytics feature with the later release btw.
  • 0
    @hajoe GDPR states that you have to give a company permission for sending you emails about something else than needed to deliver the product they paid for,
  • 0
    Thanks @Codex404.

    That is going to be really tricky for pre-sales/marketing departments.
  • 4
    @hajoe yes it is, but for me as consumer I love GDPR. Im really getting less spam.
  • 1
    I am proud of your customers!
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