A long time ago I got an idea for an Internet concierge shopping service that would pair you up with a human to help you comparison shop anything. Obviously this was before AI or the kind of tech we’re used to now. The idea was that the help of a real live person to help you track down deals was better than some of the emerging product recommendation engines I was researching. I figured I’d at least make a short term business out of it until tech caught up. So I built the site, DB, and business logic and recruited my bargain-hunting wife to help people find good buys. It worked ok, but wasn’t easy to monetize because people wanted her help for free rather than pay any kind of fee. Their perception was they weren’t saving a substantial amount if they had to pay someone to help them. Of course, our pitch was that by paying someone to help them, they might avoid paying more by trying it on their own.

It was an interesting experiment anyways.