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Well... There are a few reasons for this:
1. To make you feel like it's a popular city and force you to make the reservation faster - also known as pressure.
2. To make you think that you could book your next trip ahead of its time and get a cheaper deal
3. To show you options since some of those "unavailable" hotels actually have rooms but not for your specific search. Personally, I've had a case where I just wrote to a hotel that was 3x cheaper but didn't have the selected options to us. What happened is they booked us 1 huge room instead of 3 as we have searched. The price was almost 50% off from any other hotel there.
So all in all, they know about it but still suggest you since changing search a little bit - can show those hotels as available :)
ps. Yes, that is a poor UX but... It's business, they don't care about it :D -
@possum yes, I agree completely. I would craft a new discipline, instead of "User eXperience", I would call it. UH: "User Harassment"
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@potata exactly. fuck them
I don't know maybe it's me. I'm sure that at booking.com they have hundred of GUI/UX/UI experts, product owners, A/B testing and whatever.
So, please, can you explain to me in a professional and scientific why, why the fuck, when I search for an hotel in a place for a date, by default, they show me UNAVAILABLE properties?
Like, "hey sorry, there was this great hotel, right in the center and very cheap, but you missed it!! hahahaha, you poor moron"
And every time I have to ACTIVATE the fucking filter myself "only show available properties".
Excuse me? Who want to see in first position the hotels that are NOT available?
Are there some users out there who wants that? If I were hired at booking.com as Product Owner or UX/UI expert, I think the first thing I'll propose is to quit the fucking filter whatsoever or at least to enable it by design.
So why is that? you want to show off? slap me in the face, with your hard cock-list of hotels you have anyway, but not for me?
rant
booking