Big client, sells products in 30+ countries.

Tries to generate newsletter subscribers, so asks for a system to send a coupon upon subscription.

2 days later, client calls in panic. “We have too many subscribers, our marketeers say it’s a bot issue, can you do something?”.

Checked the data, checked analytics, turns out there’s a lot of referral traffic from freebie-sites, no sign from a bot issue.

Called the client back, “sorry, but there’s nothing you can do about that, you wanted your newsletter to become popular. Not you’re the victim of your own success”.

Client: “can we add captcha?”

Me: “why would you want to do that? You don’t even have a bot issue”

Client: “to make it harder for people to subscribe”

I tried to talk som sense in their heads, but after 3 times I gave up and implemented the damn captcha. It’s still there, doing nothing but annoying thousands of people, including me...

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