Just had a memory popup about my uni days about 5 years ago. I was in my Junior year in business school and was doing a "consulting" project involving the whole Class (200 students). Groups of 4 were assigned an international company in either Europe, Asia, or South America. We'd visit them (as well as do some sightseeing) and learn about them (performance, market positions, products) during Spring Break and come up with a real proposal. We would then compete with other teams, and the winning pitchs for each would be presented in the school auditorium in front the entire class.

Our team didn't get that far but that's not the point. We did win the individual classroom competition. Our company was Deutsche Telekom (owner of T-Mobile).

This was in 2010, when the iPhone/smart-phones started to become mainstream... And our team's idea was location-based advertising.

Looking back, we basically predicted the future... though we got the wrong industry...

It's also sort of funny though because I remember the main reason we came up with the idea was to be different.

All other teams just went with some expansion plan to a neighboring country or cutting costs.... pure MBA/business plan. But I guess I was being a natural techie so thought of a tech idea instead.

We had a meeting with our professor after he picked us and he told us he had a history of spotting future hits. We were like "hm... ok... let's give it a shot... we definitely got an A!" but at that point I was sort of skeptical if this would actually work in real-life (the basic idea was they would sell ads to local businesses and if you were nearby, you would get a text message with an offer).

But guess he was pretty right... we just needed to have Google or Facebook to have been our company... though Groupon or Yelp works too... basically a tech company with larger scale rather than a mobile carrier...