Business Intelligence, the most confused market technology has to offer. (Perhaps rivaled only by machine licking. Learning, whatever)

Step 1: develop a product that can replace a company's database guys. Make it cost more than the database guys.

Step 2: Show off product to managers using images of the product that the managers will love, but never have the skills to do themselves.

Step 3: Fucking obviously the managers buy it.

Step 4: Fire half the database staff.

Step 5: Managers give the BI tools to their remaining database guys ANYWAYS and instruct them to use it

Step 6: Database guys spend a month learning the new tool because management "wants to use it too".

Step 7: Database guys now use this new system for reports but have trouble using it for complex use cases, as it was designed for simple use cases. Meanwhile, management will never, ever touch the tool again.

Step 8: Hire new guys for reporting, because the remaining database guys can't complete both their normal tasks *and* the reports.

Step 9: Database guys are expensive. Go to step 1.