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When the client wants to go live with his website and there are big gaps in content. I have told them every Monday for the past 3 weeks that there are big holes in content and they need to go on the Cms and start populating. Nothing happens and he keeps on asking when can we go live. Fuck fuck fuck them all.

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    For big data systems I work with I send the the clients metrics reports on data quality and gaps. In the end the business owns the data and is responsible for the quality.
    Your content issue might be different but thought my comment might help in some way.
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