What's the deal with Pawn Stars? Is American culture so commercialized that people are really entertained by overly dramatic haggling?

Hardcore pawn is so much better

I think a lot of it is also seeing what random things are worth. Have you ever seen Antiques Roadshow? Even drier and more boring but you do get to find out that Grandma's weird rocking chair with a mermaid on the armrests is worth $10k.