We have gotten a rebranding 'document' that we have to implement. It contains 1 image, 4 colors and a new font excluding the font name. Nothing more.

How the fuck did the company pay so much for something so bare bones...

My project manager gave his honest opinion about the previous version I did not see... and they listened.

They added #ffffff & #000000 as color and removed the font name from the document.

What an improvement

I agree it sounds like a low effort job

But I sometimes view this a a doctor health check: if the doc says nothing is wrong - was it a waste? Nah, sometimes you want a pro to assess if there are any problems or not.

Like if you run a Lighthouse check on your site and get a perfect score - the check was worth it even if it concluded there’s no relevant change necessary

But yeah - sounds like a bad effort. Cause branding and design is usually something designers wanna change according to trends or experiments - every X years - even if there’s nothing wrong with it