This happened at my previous job where I worked for a dating app. It was at a time where the CEO was trying to turn the dating app into “more than a dating app” by adding tons of social features. We always had “interests” which allowed users to see what interests they had in common with another person, but he wanted to take the social component even further.

So with that, he decided we needed an “activity feed.” The activity feed would show what various Facebook connected users were liking on Facebook, posting on Facebook, etc. On a dating app. Where the majority of the audience was > 50 years old. The idea was absolutely ridiculous and everyone but the CEO knew it was destined for failure before we started building it.

But that’s not the best part. The best part was when we launched the activity feed component. We launched it late on day and went home shortly after. The next morning, we came in, and checked on the activity feed to see what was doing. It was literally all spammers liking porn/sex related stuff on Facebook. It was a complete disaster. All garbage but not just boring garbage - completely obscene garbage.

And just like that, the activity feature came and went in the course of a few days.