App Review – Zomato 2.0

Some apps are as essential as oxygen by example of https://apps.apple.com/us/app/... . Zomato, for sure, is one of them. If you love to eat outside and you’re not living in a cave, chances are that you’ve already gone through Zomato on the web or used one of their mobile apps. If not – Zomato is the place where you can locate eating joints, scan through their menus, check for home delivery numbers and a lot more than that. If you are diabetic you keep sweets in your pocket, similarly Zomato is something every food-loving person needs to keep in their mobile phones(I agree how PR-ish that sounds but it’s true).

Zomato had recently integrated social features on its website. That was followed by the much needed overhaul of their mobile apps. They’ve also updated their iOS app recently and I decided to give it a shot. Zomato 2.0 on the iPhone is super slick to say the least. The redesign brings a lot of character to the app. The Zomato app is now much more smoother, cleaner and powerful. The added social functionality adds more value to the app.

Design and Features

The 2.0 update completely changes the entire look and feel of the app. Everything from the app’s start screen to restaurant details has been changed. The default menu lets you explore and search eating places. Now there are icons for top 25 restaurants, reviews, favorites and more. The icons have been perfectly placed and it’s very easy to spot what you’re looking for.

Everything is just right. The app is highly responsive and there’s hardly any lag. If any, it will depend on your internet connectivity. Browsing menus is still a breeze and I personally love the way you can toggle between information, menu, photos and last but not the least, the reviews. Everything placed just perfectly to help you make that ultimate make or break decision – to eat or order from here or not?

Social

Everything is getting social. Even the next door Dolly-beauty-parlor apps are getting more social now. Zomato just integrated its social features on the web recently and they’re now a part of their mobile apps. On the iPhone app you need to login to access these social features. There’s a Top Foodies leaderboard that could prove to be a crucial game mechanic for the app. Browsing users’ profiles allows you to follow users. The profile pages tie up a user’s reviews and followers. This is all pretty neat and a part of a major plan at Zomato to take over the world.

With lists, network, user reviews etc. there’s a lot more to the app. I’m hearing that there’s still a lot more to come when it comes to social features on the Zomato iPhone app. I better start following up with people and posting reviews. This just kicked Foursquare where it hurts the most. And with that I’ve lost the little amount of motivation I had to check-in to places on Foursquare