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Less rant, more story.

Tl;Dr: Disney uses "Magic Bands" to track every action of every person within their parks.

So I took my family to Disney World this past summer and we got these "nifty" little things called Magic Bands. These things are little wrist devices that basically handle everything for you in the parks. It unlocks your resort room, it gets you into the parks, you pay for meals and souvenirs with it by connecting a credit card and/or your meal plan. It makes things real simple as it's like putting on your watch each day.

At first I kinda enjoyed how easy it made everything on the trip, but then as we were exiting a ride the couple in front of us noticed the digital signs had their names on them, I looked around and noticed mine too, a sign that said "have a good day $myName." It suddenly clicked. These "Magic Bands" are people trackers. Suddenly everything about the park that I had been enjoying, was part of the system they had in place using these bands as human cattle tags. The ride wait time estimations were perfect, not because of a good algorithm and estimations, but because they had actual real data telling them when a person entered the line and got off the ride.

Using a BLE scanner app I was able to see that they have hundreds of APs throughout the parks tracking every single band on every single person withing their compound. I started to think about all of the data they're collecting and the thought of it was overwhelming. The amount of assumptions they can make about people based on their actions within their parks and what that data would be worth to additional advertisers. By the end of the trip I was cynically pointing out everything to my family about the cattle tags and how much I hated wearing it and yet it was required in order to do anything.