Learn More
Resend Email
17
skanna
8y

Marketing sends an average of 3 newsletter per week all year round, and 4-5 per week on Christmas.
Mailchimp makes this so damn easy for them...

We have ~500.000 subscribed customers.

They discovered the new chrome push notifications API and I 'refused' to build anything for it because I already find the amount of email they send unacceptable and I am pretty sure they would abuse of it.
I'm already imagining like 10 push messages a day...

Am I wrong? What would you do?

undefined

e-commerce

newsletter

marketing

shop

mailchimp
Favorite
Ranter
Comments
  • 8
    8y
    I would say you're in the right here. Marketing should switch from a "can we" mentality to a "should we".
  • 2
    8y
    You're not wrong. I used to work for a company that built marketing automation software and our account managers would give clients the slap on the wrist for that kind of batch and blasting.
    If however you were to build the Web push notifications out yourself you could build in segmentation and conttol marketing ability to broadcast to everyone.
  • 4
    8y
    Guys, I'm on the same page as all of you, but the hard fact is that there's a spike in sales every time a newsletter goes out. And you can't argue against money. :(
  • 3
    8y
    @WerewolfCustoms at least tell me that the spike gets smaller every time..
  • 1
    8y
    @sgorneau indeed, but just like @WerewolfCustoms said, I'm so disappointed of our customers when there is "that" spike. Every damn time.

    We also try to trick users in the typical small enough already-ticked checkbox for subscribing to the nl when they place an order.

    Every few weeks someone complains, but most of the users are just fine :'|
  • 2
    8y
    @leuu he will probably confirm you that's not the case...

    And surprise surprise, we add an average of one new product to the website every week, this means users receives most of the time the same products again and again...
  • 0
    8y
    @leuu It's worse than that. Newsletters are getting more effective every time. To the point that we offer cool prizes for subscribing. Sort of a lottery system. At least that was fun to develop.
Related Rants
devRant © 2021 Hexical Labs LLC
Privacy Policy  |  Terms of Service
Add Comment