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I've been studying a bit about business analytics and intelligence to diversify a bit from dev.
After a lot of looking around I've found it's all just glorified jargon which basically enables your decision to have backing of facts and logic. It sounds as if it's a great coverup tool but don't know if it actually helped decision-making.
Why does researching the market/competition need to have a thousand breakdowns/categories/focus areas.
I feel like an interpretation of business analytics is a very simple and intuitive solution but there is just too much random and wasteful metrics attached to it.
I believe it's just my nascent knowledge and experience speaking, but I never felt the same way about software development, financials, etc
rant
bi
management
analytics