When your customers don't even know how to sign in using password and email.

Forgot it was 1950.

Why do they even need to sign in?

@electrineer what? because I sell SaaS

Devils advocate; maybe they are expecting to use their phone number and a one time passcode

Discussed a demo solution with customer C today, how they should provide access for their customers CC.

Apparently, C adding CCs email address to an organization, then send a reset-password link to CC so they can choose their own password and log in to the organization is too cumbersome

Please kill me.

@jeeper ah, phone number and one time password.

That splendid fuckery that will happen if you change your phone number, because of course you don't have access to both your old number and your new number at the same time.