Black Friday fail.

Local online store totally failed last year on BF, so they spent the whole week on news, radio, print ads, newsletter raving about how they upgraded the systems for BF and are expecting double the traffic of last year and are super ready. 60 seconds into BF, site went totally tits up, was not till 01:45 that anyone could access it again, and according to uptimerobot, they were tits up for about 55% of the day.