Senior Manager: I have to use your app today, how do I do that?

Dev: Well first you log in, and then you clic—

Senior Manager: That’s way too low level, I only deal with things on high level! Explain it to me from a high level.

Dev: Use the app to orchestrate the visibility of action items to stakeholders and pivot the leverage towards buy-in.

Senior Manager: Hmmmm….

Dev: Agile.

Senior Manager: Aha! I understand how to use the app perfectly now!

Senior Manager’s Account: Last Login - Never.