On the game front, I see so much conflicting advice. "Start getting feedback" as soon as possible. "Donnt soft launch on steam! The algol will wreck you.", "soft launch on itch to get feedback", "dont soft launch on itch!"

"Start marketing today", "focus on influencers", "get to know communities *before* you advertise", "dont get to know communities beforehand if you're just planning on self prompting", "dont self promote".
"CPM is important.", "CPA is important". Etc.

Sounds a lot like "have a bunch of money upfront." The solution is just to succeed from the start! It's so obvious. Just invent the next gta. The next facebook. Get a small loan of 50,000 dollars, or a million. Donate for a year to other kickstarter projects so people will know you and reciprocate! But also dont ebeg!

How about no. How about fuck all this advice by silver spoon assholes that didnt have to work on shoestring budgets. The advice is the equivalent of having a 300 page tonedeaf book, every page blank except page 150, where the words "fuck you. I got mine." Are printed in times new Roman, 14pt font, neatly in the center of the page.

The truth is most of the "indies" already made it in the software industry proper, before switching over. $5k kickstarter videos, with $15k marketing budgets, no doubt funded in part through their own money funneled through services that provide shell donations, because KS is being used as a glorified advertising service. People buying off steam curators for promotions, youtubers making sponsored videos without disclosing they're sponsored. Fake viralility. Fake campaigns. Predetermined success for those who could *already* afford to develop and go commercial without a publisher. And they came into the market and cannibalized the opportunity, raising the bar for everyone that wasnt them. I guess that's actually a good thing, because we wouldnt have half the amazing games we do, and the pressure to produce quality. But then I see fantastic games utterly ignored or flailing in an attempt to compete for eyeballs in an industry frequently dominated by gatekeeping marketeers and influencers, where human grace determines success or complete oblivion. And I'm just disgusted with it.

Also buy my game. Preorder NOW! And you'll get a REAL canvas bag, I'll go to like the goodwill and buy one and screen print the game logo on it or some shit. Buy the special collectors edition and get pictures of my feet. Buy the game of the year edition and get a real gasmask. Preorder now and I'll fucking suck your di k right now. No lie. Preorder the diamond edition RIGHT NOW in the next six minutes and I will send you one hundred thousand dollars in gold plated bottle caps. Limited supply. one million per customer. Offer expires soon. This is not a scam. I repeat. This is NOT a scam.

In other news I'm soft launching Atom Ranger in six months (assuming the nuclear apocalypse hasn't *actually* started by then). Its state of decay and fallout meets rimworld. Build and manage a sprawling base, resolving conflicts, exploring post apocalyptic Colorado and surrounding territories of no-mans-land. Navigate hazardous weather, radioactive terrain, collapsed bridges, dangerous rivers, and deal with cultists, bandits, slavers, and hungry cannibals. Broker peace between not just the factions outside your settlements, but within your base too. Manage conflicts, settle disputes, avert disasters, barter, scavenge, and survive in a fully dynamic world, where buildings slowly crumble, grass and trees sprout up in the road and vacant lots, fires burn out of control, and factions loot, ruin, and takeover settlements. Watch the world and the survivors in it change and survive. Help them to survive, or become a warlord and rule over the wastes.

Lets be honest. It's basically kenshi but less complicated.

If you want to volunteer to test (instead of paying to be a glorified tester, aka "alpha") let me know in the comments.

I'm currently setting up a discord and mailing list.