The worst career choice I ever made was walking away from a six figure salary software development job with benefits to focus on the small startup I co-founded just a few years earlier. My wife and I had two small children at the time and my wife was also nearly 8 months pregnant with our third. It resulted in an approximate 70% reduction in income, prematurely cashed out 401k and loss of existing health insurance.

To be fair, it was also simultaneously the best career choice I ever made. Three years later I make more now than I originally walked away from. The raw roads of stress, anger, fear and complete uncertainty have aged both me and my wife at an accelerated rate but we have grown closer to each other than we would otherwise be. We have relied on each other, and she has been unbelievably supportive with all the late nights and required traveling. We discovered what we are capable of. In one day it will be October. In one day it will be the month that we finally pay off our last batch of credit card debt that resulted from that career choice.

I cannot recommend following in our footsteps as from where I’m sitting there are much better, more calculated ways of going about it. Logically, what we did was beyond stupid. Luckily for us, we were still young enough to not grasp the full magnitude of stupidity and we also refused to fail. It’s also crucial to have stellar business partners who are just as crazy and just as determined. We have all labored tremendously and we have each played critical roles in our success. The hard times of fear and uncertainty aren’t over. I don’t think they will ever be, to be honest. But, it sure has been one hell of a ride. I wouldn’t change a thing.

I was working as a software dev contractor at this company providing specific e-learning services for a specific industry X.

One day the CEO posts on Linkedin about an interview discussing the potential of gaining $100k per year working in industry X after getting specialized training for 6 months (using our e-learning platform of course) .

My gross income at the time was $65k. My experience was about 7-8 years. Now the thing is you might say "gee that's pretty low for a dev, especially a contractor", and yes I agree, but you have to understand a few facts:

1. I am from eastern Europe (cheapish labor - which btw for all of you out there from the West, including Germany and whatnot, it is xenophobic to consider easterners cheap and it personally insults me and my ability - but that's another story)

2. I was happy to accept the offer since it was the best I had up to that point :))

Now, by the time the LinkedIn post I was heavily invested in the product development. I personally had written 30% of the code (frontend and backend) compared to the whole development team (about 15 devs)... and yes you might argue that performance is not measured by number of lines of code... but trust me when I am saying I did the most on that product, and I am not saying this to brag, I actually care about the stuff that I work on.

When I saw that post on Linkedin I thought to myself "what kind of BS is this? I am a dev and devs are supposedly the best paid workers out there, and a guy from industry X that just got trained for 6 months would get more than me?! WTF?!"

So I messaged the CEO ...

Me: I noticed the post from linkedin about $100k by working in industry X, I am curious how does one get to that revenue per year? What is your advice?

CEO: The best way to obtain value is by creating value which you maximize continuously.

Me: and how does one maximize value?

CEO: it does not matter how hard your work but how large of an impact you make!

Me: ... and how do you measure impact? (me thinking about performance reviews for contract negotiations - and because performance reviews should be SMART -> meaning it should be measurable somehow)

CEO: Simon Sinek says ... << insert motivational quote here because I don't remember and don't care >>

I just lost if after reading the name "Simon Sinek" ...

So you see my dear friends ? It is all fairy dust, smoke and mirrors, in the end it is about maximizing profits, lowering costs and maintaining the illusion of opportunity... when there is none.

Lord is my witness... I hate hypocrisy and quackery ...

You can imagine that my contribution on that product immediately lowered, doing the bare minimum to meet the contract demands AND I FEEL NO REGRET.

%&#$ YOU SIMON SINEK.