Where the fuck my privacy go?

I'm paying you to listen to music or watch films, I don't want you to create a damm profile my taste or "learn" what might like.

If it was a free service, fine, I'd understand, but I am fucking pying you. I should have the option to completely disable your arse sniffing software.

I know some of them provide a "private mode", but I want that to be the default, I am paying for the god damn service :/