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A series of scandals and missteps has damaged Facebook's reputation so much that the company is being forced to pay ever larger compensation to hire and retain workers, according to industry recruiters, former employees, and data reviewed by Insider.

The company has always competed aggressively for talent, and the tech job market in general is on fire. But a deteriorating public image means the social-media giant now has to outbid other major tech companies, such as Google.

"One thing Facebook can still do is pay a lot more," said Jose Guardado, an experienced tech recruiter and the founder of Build Talent. "They can easily throw more compensation at people they currently have, and cover any brand tax and pay a little more to get people to come on."

Silicon Valley companies thrive or whither based on their ability to recruit the smartest employees. Without a steady influx of engineers and other technical experts, new products and important updates take longer to release, and rivals can quickly get ahead. Then there's the financial cost: In 2022, Facebook projected, expenses could jump as high as $97 billion from $70 billion this year, in large part because of "investments in technical and product talent." A company spokesperson did not respond to a request for comment.

Other companies, and even whole industries, have had to increase compensation to overcome hiring and retention problems caused by scandal and shifting public perceptions, said Alan Johnson, a managing director at the compensation consulting firm Johnson Associates. "If you're an oil company, if you make cigarettes, if you're in cattle or Wells Fargo, sure," he said.

How well this is working for Facebook is debatable as the company has more than 4,300 open jobs and has seen decreasing rates of acceptance on job offers, according to internal documents reported by Protocol. It's also seen dozens of high-level executives leave this year, and recruiters say employees are now more open to considering jobs elsewhere. Facebook used to be a place that people rarely left, given its reach, pay, and perks.

A former Oculus engineer who left last year said Facebook could now be seen as a "black mark" on someone's career. A hardware engineer who exited in 2020 shared similar sentiments: They said they quit because of concerns about misinformation on the platform and the effect of that on children. Another employee said their department was dissolved in late 2019 by Facebook and, although the company offered another position that paid more, they left last year anyway for a different industry. The workers, and many other people who spoke with Insider for this story, asked not to be identified because of the sensitive nature of the topic.

For those who stick around and people who take new jobs at Facebook, base pay and stock grants have gone up a "sizable" amount in the past year, said Zuhayeer Musa, cofounder of Levels.fyi, a platform that collects pay data based on verified offers and compensation disclosures.

During the second quarter of 2021, the median compensation for an upper-mid-level engineer, an E5, was $400,000, up from $380,000 a year earlier. For an E4, the median pay jumped to $276,000 from $256,000 in the same period. For both groups, the increases were double the gains between 2018 and 2019, Levels.fyi data showed.

Musa, who's firm also offers pay-negotiation coaching, said previously that the total compensation ceiling for an E5 engineer at Facebook was $450,000. "We recently had a client get up to $510,000 for E5," he added.

Equity awards at the company are getting more generous, too. At the group-director and VP levels, Facebook staff are getting $3 million to $6 million in restricted stock units each year, another tech recruiter said. Directors and managers are getting on average $1 million a year. In engineering, a high-level engineer is getting $600,000 in stock and a $75,000 bonus, while even an entry-level engineer is getting $50,000 to $100,000 in stock and a $20,000 to $50,000 bonus, Levels.fyi data indicated.

Even compared to Google, Facebook's stock awards are generous and increasing, Levels.fyi data shows. While base pay is about the same, Facebook offers more in stock grants, significantly increasing total compensation. At Google, entry-level equity awards range from $20,000 to $38,000, while Facebook grants are worth $40,000 to $60,000. Sign-on bonuses at Facebook are often about $50,000, while Google gives about $20,000, according to the data.

"It's not normal, but it's consistent with the craziness that's happening in the market right now," said Aalap Shah, a managing director focused on the tech industry at the consulting firm Pearl Meyer.

Top 5 Reasons for Not Discussing Weird Topics in Your Graduate Admission Essay

Knowing the top five reasons for not discussing weird topics in your graduate admission essay is very important. There is really no strict requirement about what kind of topic you use, as long as you can discuss it effectively. However, choosing weird topics may not really work for you, especially if it’s a very controversial or sensitive one. The following are the top five reasons why you should avoid discussing weird topics in your essay.

Reason #1: Weird topics are weird.

First off, weird topics are exactly that, weird. The last thing you want to do is weird out your graduate school admission panel, which is almost a sure way of getting yourself that polite rejection letter that every applicant dreads of receiving.

One of the main important points to remember is to think of your audience when writing your graduate admission essay. This audience will be composed of tenured professors, and probably younger teachers closer to your own age. Although it is a good idea not to tailor your essay according to what you think they want to hear, it’s best to stick to a topic that will make the panel want to get to know you more. You can do this by putting yourself in the admission officer’s shoes and trying to feel what your reaction would be with a particular topic you have in mind. Being creative is good, but to any audience, weird is weird, and most audiences will not know how to react to a weird admission essay.

Reason #2: Weird topics may reflect your personality in a bad way.

Weird topics make you look weird, or worse. You may think that a weird topic is the same as a creative topic, something that most experts on admissions officers urge applicants to use. With a weird topic, you can easily make the jump from being creative to just plain strange or worse, someone with an emotional or personality problem. Weird topics, when discussed ineffectively, are bad topics, and can be anything from the death of a pet, recent religious epiphanies, and even parent bashing. These topics are the last topics that can paint you in a good light so avoid these and other similar topics.

Reason #3: Weird topics may not represent the real you.

Weird topics will not paint the real you, unless you are naturally weird. If you really think that being a little bit off will pay off, then by all means do so. But if you want to appear as normal and as emotionally healthy as possible, save the strange stories for Halloween night.

Reason #4: Weird topics may seem too informal.

Weird topics can get too informal. You can be informal but you need to look normal as well in order to avoid appearing irreverent. Some may disagree with this, but often the only way to get on your admission panel’s good side is to tread on the middle ground arefully, and not be too stiff and prudish but not be too loose either.

Reason #5: Weird topics may confuse the readers.

While most schools allow their applicants free reign when it comes to writing an admissions essay, you can do your self a lot of good by treading on the middle ground. Avoid weird or strange topics if you can. A weird topic will put your readers in a place where they may not understand you. And in a process where getting to know you as a person is the main objective, this move will definitely have an effect on whether you get accepted or not. Knowing what to write in a graduate school admission essay is fairly easy, especially if the school provides you with a set of questions, known as prompts as your guide. As long as you already have the other requirements such as the right grade point average, recommendation letters, program of study and the like, you can start working on your essay. But if your still not sure whether it good idea to write essay by yourself. You can find tons of great quality writing services such as https://uk-essays.com/research-pape.... At such a websites you’ll easily find help from from people who already have considerable experience in writing a wide variety of essays. They will gladly help in any issue that makes you difficult.