I absolutely HATE "web developers" who call you in to fix their FooBar'd mess, yet can't stop themselves from dictating what you should and shouldn't do, especially when they have no idea what they're doing.

So I get called in to a job improving the performance of a Magento site (and let's just say I have no love for Magento for a number of reasons) because this "developer" enabled Redis and expected everything to be lightning fast. Maybe he thought "Redis" was the name of a magical sorcerer living in the server. A master conjurer capable of weaving mystical time-altering spells to inexplicably improve the performance. Who knows?

This guy claims he spent "months" trying to figure out why the website couldn't load faster than 7 seconds at best, and his employer is demanding a resolution so he stops losing conversions. I usually try to avoid Magento because of all the headaches that come with it, but I figured "sure, why not?" I mean, he built the website less than a year ago, so how bad can it really be? Well...let's see how fast you all can facepalm:

1.) The website was built brand new on Magento 1.9.2.4...what? I mean, if this were built a few years back, that would be a different story, but building a fresh Magento website in 2017 in 1.x? I asked him why he did that...his answer absolutely floored me: "because PHP 5.5 was the best choice at the time for speed and performance..." What?!

2.) The ONLY optimization done on the website was Redis cache being enabled. No merged CSS/JS, no use of a CDN, no image optimization, no gzip, no expires rules. Just Redis...

3.) Now to say the website was poorly coded was an understatement. This wasn't the worst coding I've seen, but it was far from acceptable. There was no organization whatsoever. Templates and skin assets are being called from across 12 different locations on the server, making tracking down and finding a snippet to fix downright annoying.

But not only that, the home page itself had 83 custom database queries to load the products on the page. He said this was so he could load products from several different categories and custom tables to show on the page. I asked him why he didn't just call a few join queries, and he had no idea what I was talking about.

4.) Almost every image on the website was a .PNG file, 2000x2000 px and lossless. The home page alone was 22MB just from images.

There were several other issues, but those 4 should be enough to paint a good picture. The client wanted this all done in a week for less than $500. We laughed. But we agreed on the price only because of a long relationship and because they have some referrals they got us in the door with. But we told them it would get done on our time, not theirs. So I copied the website to our server as a test bed and got to work.

After numerous hours of bug fixes, recoding queries, disabling Redis and opting for higher innodb cache (more on that later), image optimization, js/css/html combining, render-unblocking and minification, lazyloading images tweaking Magento to work with PHP7, installing OpCache and setting up basic htaccess optimizations, we smash the loading time down to 1.2 seconds total, and most of that time was for external JavaScript plugins deemed "necessary". Time to First Byte went from a staggering 2.2 seconds to about 45ms. Needless to say, we kicked its ass.

So I show their developer the changes and he's stunned. He says he'll tell the hosting provider create a new server set up to migrate the optimized site over and cut over to, because taking the live website down for maintenance for even an hour or two in the middle of the night is "unacceptable".

So trying to be cool about it, I tell him I'd be happy to configure the server to the exact specifications needed. He says "we can't do that". I look at him confused. "What do you mean we 'can't'?" He tells me that even though this is a dedicated server, the provider doesn't allow any access other than a jailed shell account and cPanel access. What?! This is a company averaging 3 million+ per year in revenue. Why don't they have an IT manager overseeing everything? Apparently for them, they're too cheap for that, so they went with a "managed dedicated server", "managed" apparently meaning "you only get to use it like a shared host".

So after countless phone calls arguing with the hosting provider, they agree to make our changes. Then the client's developer starts getting nasty out of nowhere. He says my optimizations are not acceptable because I'm not using Redis cache, and now the client is threatening to walk away without paying us.

So I guess the overall message from this rant is not so much about the situation, but the developer and countless others like him that are clueless, but try to speak from a position of authority.

If we as developers don't stop challenging each other in a measuring contest and learn to let go when we need help, we can get a lot more done and prevent losing clients. </rant>

I like memory hungry desktop applications.

I do not like sluggish desktop applications.

Allow me to explain (although, this may already be obvious to quite a few of you)

Memory usage is stigmatized quite a lot today, and for good reason. Not only is it an indication of poor optimization, but not too many years ago, memory was a much more scarce resource.

And something that started as a joke in that era is true in this era: free memory is wasted memory. You may argue, correctly, that free memory is not wasted; it is reserved for future potential tasks. However, if you have 16GB of free memory and don't have any plans to begin rendering a 3D animation anytime soon, that memory is wasted.

Linux understands this. Linux actually has three States for memory to be in: used, free, and available. Used and free memory are the usual. However, Linux automatically caches files that you use and places them in ram as "available" memory. Available memory can be used at any time by programs, simply dumping out whatever was previously occupying the memory.

And as you well know, ram is much faster than even an SSD. Programs which are memory heavy COULD (< important) be holding things in memory rather than having them sit on the HDD, waiting to be slowly retrieved. I much rather a web browser take up 4 GB of RAM than sit around waiting for it to read the caches image off my had drive.

Now, allow me to reiterate: unoptimized programs still piss me off. There's no need for that electron-based webcam image capture app to take three gigs of memory upon launch. But I love it when programs use the hardware I spent money on to run smoother.

Don't hate a program simply because it's at the top of task manager.

I swear I work with mentally deranged lunatics.
Dev is/was using TFS's web api to read some config stuff..

Ralph: "Ugh..this is driving me crazy. I've spent all day trying to read this string from TFS and it is not working"
Me: "Um, reading a string from an web api is pretty easy, what's the problem?"
Ralph: "I'm executing the call in a 'using' statement and cannot return the stream."
Me: "Why do you need to return a stream? Return the object you are looking for."
Ralph: "Its not that easy. You can return anything from TFS. All you get back is a stream. Could be XML, JSON, text file, image, anything."
Me: "What are you trying to return?"
Ralph: "XML config. If I use XDoc, the stream works fine, but when I step into each byte from the stream, I the first three bytes have weird characters. I shouldn't have to skip the first three bytes to get the data. I spent maybe 5 hours yesterday digging around the .Net stream readers used in XDoc trying to figure out how it skips the first few bytes."
Me: "Wow...I would have used XDoc and been done and not worried about that other junk."
Ralph: "But I don't know the stream is XML. That's what I need to figure out."
Me: "What is there to figure out? You do know. Its your request. You are requesting a XML config."
Ralph: "No, the request can be anything. What if Sam requests an image? XDoc isn't going to work."
Me: "Is that a use-case? Sam requesting an image?"
Ralph: "Uh..I don't know...he could"
Me: "Sounds like your spending a lot of time doing premature optimization. You know what your accessing TFS for, if it's XML, return XML. If it's an image, return an image. Something new comes along, modify the code to handle it. Eazy peezy."
<boss walks in from a meeting>
Boss: "Whats up guys?"
Ralph: "You know the problem with TFS and not being able to stream the data I had all day yesterday? I finally figured it out. I need to keep this TFS reader simple. I'll start with the XML configs and if we more readers later, we can add them."
Boss: "Oh yea, always start simple and add complexity only when you need it."

Frack...Frack..Frack...you played some victim complaining to anyone who would listen yesterday (which I mostly ignored) about reading data from TFS was this monumental problem no one could solve, then you start complaining to me, I don't fall for the BS, then tell the boss the solution was your idea?

Lunatic or genius? Wally would be proud.

LONG RANT ALERT, no TL;DR

* Writes an email to colleague about why I can't create a page on our CMS without at least a H1 title. She wants to me to put up an image with text on it (like a flyer), for multiple reasons, I say I need a textless image. *

30 minutes later:
* Casually plans a frontend optimization project, by looking at files on the CMS, in order to make further development easier and less time-taking*

*** EMAIL NOTIFICATION ***
* clicks *

"Hello, this is [Graphic designer] from the company who created the image with text on it. I do not understand why you can't put display:none on your <h1> tag. Also, being a web company, we are used to making themes and my solution of display:none will work. It's pityful to work on a design only to have it stripped out from most of its concept. If you can't do that, do tell me what resolution you need."

My first reaction:

"Dear [Graphic designer], I am managing our corporate identity, our backend and frontend codebase, I am a graphic designer myself, and am also SEO-aware. For at least 8 reasons (redacted, 'cuse too long), I will need an image without text. As told to my colleagues, I need a 72/96 DPI 16:9 ratio image, 1920x1080 is a good start but may be bigger. Also, looking at the image, it'll have to be in JPG, at 100% quality, exported for the web. Our database software will optimize the image by itself."

Reasons are about SEO issues, responsiveness issues, CMS tools issues, backend and frontend issues.

Instead, I sent following email "We can't. Image please."

I mean seriously. A bit of clarity for you:

In my company, nobody has the slightest idea what I do. They don't understand how a computer works (we all know it works by magic, right?). So of course, when one thinks what we don't know, we know it better than the one who knows, my colleague thought our CMS was like a word document, and began telling me how I should display her bible-length text-infected image, by using some inline css styling display:none.

I tell her "nope, because of my 8 reasons". She transmits that to the agency who's done the visual, now I have this [Graphic designer] not understanding that there are other CMSs than Wordpress on the web, and she tells me, me being one of the most aware on this CMS we have, how I should optimize my site?

Fucking shit, she connects on our CMS for 1 second and she'll get cancer since it's so bad. I'm in the process of planning a whole new rewrite so the website is well designed (currently I am modifying a base theme made by an incompetent designer). I know the system by heart and I know what you can, or can't do.

Now I just received an answer: "so it's only a pure technical problem". NO, OUR WEBSITE WAS CODED BY A CHIMPANZEE WHO THOUGHT WEB DEV WAS AS EASY AS WRITING "HELLO WORLD" ON A SHITTY CMS THAT FORCES DEV USERS TO USE A FUCKING CUM-WHITE-THEMED EDITOR TO EDIT THE WHOLE SITE!!!

I can't just sneeze and "oh look, it's working!"

My dear designer friend.
I do not appreciate you juggling colors on the website that we're supposed to finish in a week. Please stop that. Your mockup was titled "FINAL" three weeks ago. It's not just replacing variables in files, but also shit like recoloring image backgrounds and svgs, and GUESS WHO HAS TO DO IT BECAUSE YOU'RE ILLITERATE WHEN IT COMES TO WEB OPTIMIZATION.
And if you do change shit please, please just ping me about it and not expect me to be a psychic that I need to download new sketch file.
Always yours.

Any WordPress developers here? Which free plugin is best for image compression/optimization?
Need Quick Suggestions!!