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Search - "marketing officer"
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So, as the lead UX/UI designer, I was working with the marketing officer on the new e-mail template of the company. It took us at least one week to get a good settle – 'cause, you know, she's so skilled on that – doing back and forth and arguing on every detail.
Then she sent me a PPT file with the content and wording for each kind of e-mail.
After 3 days of work, I finished implementing the template and pushed the project in production.
~3 months later
MO: How's your work going on the template?
Me: Erm, sorry? You mean, the e-mails?
MO: Yes! Can you show me the result?
Me: Well, the result is online for...like...3 months?
*Surprised* MO: Hum, yeah? But I didn't validate it!
*Wince* Me: Well, yes, you did, we worked together on it and we finally found a nice settle.
MO: Yes, but the content? Can you send me one of each kind so I can double-check?
Me: ...
*to the rescue* CEO (and husband of MO): It's OK, I've already validate them.
MO: Oh, ok. But I want to double-check. I'll do it later, ok.
~3 weeks later
MO: Can you tell me how I can receive the registration e-mail?
Me: ...
*to the rescue, joking* CTO: Well, did you try to turn your computer off and on again?
MO: Oh, you really think this will work? Let me save my work first!
Me: *BOOOOM*
TL;DR: The marketing officer of my company does nothing productive and is making the company losing a lot of money, but she also make me lose my time for bullshits.
At least I can laugh about it on devRant.2 -
Once a CEO is 24*7 a CEO. For me it's Chief Experiment Officer
And only dreamers can have that title. One who dreams at night and work it out the following day.
Having a startup is much more than just having an idea
It's about revenue,
It's about value,
It's about team,
It's about impact,
It's about growth,
It's about compliance,
It's about being finance, marketing, HR and tech expert at the same time.
It's about respect the supporters,
At the end it's about the money you earn as an individual.
For playing all the above roles, you need to dream real big.
To me startup is about falling in love with your work first.
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By an Indian CEO2 -
Tomorrow, my team will receive TV reporters for an economy magazine.
We'll have to fake a meeting and the Marketing Officer insisted that everyone has to be present.
I wanted to do teleworking on that day because of the huge strike of the public transports.
Guess who will wake up at 5:45 tomorrow morning?2 -
Job review time,
(just a random pick from the a list).
---
"Engineering Lead"
Translation: "Chief Calculator Officer"
"Anyone can design or spec a product, get it manufactured overseas and get it to market. But will it be good? Will people buy it?"
Translation: "We're looking for a miracle"
"Take on a top notch team that is going places in Electronics, R&D and advanced product development."
Translation: "Professional Excel engineer wanted"
"This company is a little-known success story that has been operating for over X years, making mission-critical electronic equipment for use by consumers, professionals, government and industry."
Translation: "Design weapons and tamagotchis."
"Working as part of the Senior Leadership team, you will have charge of the I.P. engine and product development team spinning up new ideas and throwing them out the door."
Translation: "You're success is our success. Your failure is your failure."
"The Role
- Generate New Ideas
- Push for new products
- Drive manufacturing
- Manage a cross disciplinary team that includes Electronics, Software and Mechanical
- Project Manage new projects to completion
- Interact with marketing and sales to drive results"
Translation: "We've never hired one person to be a whole team before but we think it will work."
"On your first day, we expect:
- Strong Leadership experience and skills
- Solid Engineering Fundamentals
- Experience taking new and existing products to market
- Experience with manufacturing high-tech, mission critical equipment
- Commercial Acumen
- Bachelors in Electrical or Electronic Engineering"
Translation: "We expect you know where to hide the drugs already."
"Nice to have:
- Experience with Defense or Medical Systems
- R&D background
- MBA, B. Commerce or similar"
Translation: "By clicking on this job ad your background check is already under way."
"In return:
- A loyal and oustanding team will be there to support you
- Extremely knowledgeable experts to guide you
- Incredibly smart founders to mentor you
- The opportunity to work on a real product
- Extremely generous salary package"
Translation: "Our last dev has removed the Warrant Canary. Can you pleeease put it back?!"2 -
There is a difference between HR and CHRO, senior marketing expert and CMO, senior developer and CTO.
There is a work ethic stance of always staying in your scope and saying "that's not my job" to any extra stuff someone asks you to do. This is acceptable and perfectly normal. Any team member has a contract, and you owe your company nothing beyond that.
That stance is however only acceptable from regular workers, not a chief board members. For any acronym position that starts with a capital letter C, that stance is not acceptable anymore. That's the difference.
Board members should have a share. Board members should have the right to dictate how a company is, at least proportional to their share or more.
Only those who display T-shaped skills, ownership and interest in the whole business model, not just their scope, are eligible to graduate up to a chief position. If you're not a chief officer, but you want to get there, this is what you do. Analyze the business as a whole and come up with measurable and provable ways of making it better, because this can't be formalized, and thus can't be a part of your contract. This is the surest way to the top.
I am of course speaking of the companies where the main priority is the business and its ethics and not the founder's ego. The latter can't be saved.4