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Search - "someone will get fired"
Back when I was an wee lad I interviewed for an startup, not knowing that startups are not real companies. The scumbag interviewer, who was also the owner of the outfit, asked me what I was looking in a company. I said "fair wages, a non-antagonic environment and projects with real roadmaps".
He asked me to elaborate. I said, "You know, if today your product is a sales platform, I do not want to come into work next week and discover it is now an air travel tickets marketplace, or come back the very next day and discover it is now an automated pizza factory, or in the next day and it is now a crypto exchange..."
The scumbag looked PISSED. "Sorry, but we are looking for someone who likes the challenges of a dynamic environment (read: we do not have a business model and we hate the very idea of trying to make money out of our company), and you do not fit the profile"
Startups are not real companies, i.e. they do not systematically charge money in exchange for goods or services in amounts that exceed the cost of providing said goods or services. Most startups are just tax fronts for money laundering schemes. The rest are just playthings for rich assholes who can't get a real output-producing job. Those two categories are not mutually exclusive.
Take Facebook, for example. The poster child of startups. The Zucker that owns it just announced they are setting impossible performance targets on purpose, not even attempting to hide the fact that it is just a way to lay off large quantities of employees without using the words "massive lay offs". Companies, real thin-margin, lots-of-regulation profit-driven companies do not do that. They are not some sort of "capitalist woke", real CEOs just know that if their companies largely miss performance targets on their tenure, purposely or not, next it will be their neck on the chopping block. Because they can be fired if the KPI charts say they suck. But the Zucker cannot be fired, not even after commanding their beanbag and tap beer offices to be heated exclusively by burning hundred dollar bills.
So the Zucker is not interested in performance. Not even in lay offs as expense cutting measures - investors are an infinite source of free money for startups. The Zucker just wants to project power, especially now that engineers are not so confident in the stability of they high-paying jobs.
So are irrelevant 500-souls-or-less self-aggrandizing startups. Their owners are there because it is in vogue to have a startup or ten. And will have that startup pivot to whatever sounds fancy that season. After all, only poor people care about things like EBITDA and profit margins repeatability - A.K.A. "getting more money".