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A group of programmers and marketers were traveling to a trade show on a train. Each of the marketers had bought a ticket, but the programmers had only bought one ticket for the lot of them.
One of the programmers was keeping a lookout, and when the conductor neared their car he called out "The conductor's coming!" and all of the programmers piled into the train's lavatory and closed the door. The conductor took the tickets of all of the marketers, and then knocked on the lavatory door and called "Ticket please." The programmers slid their ticket under the door, and the conductor took it and left.
The programmers were laughing at the marketers for the rest of the trip, and the marketers felt like idiots.
On the way back, the marketers decided they would use the same trick and only bought one ticket for them. But this time, the programmers didn't buy a single ticket! Again, one of the programmers kept a lookout for the conductor. When he called "Conductor coming!" all of the programmers piled into one lavatory, and all of the marketers shut themselves into another lavatory.
One programmer came back out of his lavatory, knocked on the other door, and said "Ticket please!"6 -
Non IT people controling the IT departments and ruining the development culture.
No one (where i am from) anymore considers the software life cycles, initial r&d work, normalized relational db or using proper algorithms. All this stuff is critical for critical systems but people just want the softwares to work on the front end and make money, no matter if its all duct taped underneath. And I strongly believe this is happening because of non IT people and marketers sitting on top of IT departments.
Computer science people have kind of lost all respect. They are constantly yelled at by non IT people and asked to do year's job in months.
This makes me sad19 -
I’m working for fucking idiots. Here is an actual conversation I had with my boss today.
Me: I checked the numbers, and barely anyone is using our app more than once. Not only is a minuscule amount of people downloading it (we have 300 downloads), but none of those people use it more than once. Use retention is important and we’re failing in that regard.
Boss: User retention doesn’t matter. Investors don’t care about that. Blah blah blah all we need is marketing blah blah. We just need a bunch of people to download once. That’s all that marketers care about....in fact, an potential investor himself told me that he doesn’t care (obvious lie)
Me: Well, can I talk to this investor? What’s his name? Is he in California or India/China?
Boss: oh you can’t be at the investor meeting. It’s high level. Just don’t worry about it. Trust me, I know what I’m talking about.
On the bright side, this whole exchange has motivated me even more in my quest to find a new job. And I guess it’s important to learn what not to do from idiots6 -
Company that has tech != Tech company.
The amount of "Hey fellow programmers" I get from marketers of all people is cringeworthy. No amount of blockchain in your sentences will magically convince me you know anything about it. -
A group of programmers and marketers were traveling to a trade show on a train. Each of the marketers had bought a ticket, but the programmers had only bought one ticket for the lot of them.
One of the programmers was keeping a lookout, and when the conductor neared their car he called out "The conductor's coming!" and all of the programmers piled into the train's lavatory and closed the door. The conductor took the tickets of all of the marketers, and then knocked on the lavatory door and called "Ticket please." The programmers slid their ticket under the door, and the conductor took it and left.
The programmers were laughing at the marketers for the rest of the trip, and the marketers felt like idiots.
On the way back, the marketers decided they would use the same trick and only bought one ticket for them. But this time, the programmers didn't buy a single ticket! Again, one of the programmers kept a lookout for the conductor. When he called "Conductor coming!" all of the programmers piled into one lavatory, and all of the marketers shut themselves into another lavatory.
One programmer came back out of his lavatory, knocked on the other door, and said "Ticket please!" -
Web advertising has really gotten out of hand.
Most news sites dedicate more real estate to ads than actual content. Even worse, sites like Bloomberg scroll like a janky piece of shit because of all the gaddamn ads constantly loading resources, and phoning home to help the fucks spy on me.
Marketers ruin everything.6 -
Dear email marketers:
I don't owe you anything just because you bought my contact information from some sketchy company. If I was interested in your garbage sales pitch I would fucking reply! Quit nagging me for a response and go get real jobs you fucking twats!2 -
No-code web design tools are made for the sole purpose of lacking features in order to torture a developer after marketing or sales requests something that the tool cannot do, or can but requires a very roundabout way of doing things. Extra points for things that have a JS API instead of letting you inject the damn thing.3
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WTF is going on with marketers in LinkedIn?! I’m an engineer why the fuck are you trying to make me sell your product to a company I only code for, fucking spammy cunts contact sales and do your job I have enough with mine.
6 -
Since we announced our product yesterday, the bots have started emailing our fuckin support system (which automatically ends up in our Jira Service Desk).
Pound salt you halfwit marketing fucks, you're cluttering our bug reports -
Why do marketers always tarnish the name of new concepts by turning them into buzzwords?
For example, "Cloud" is one of the most misused and overused words on the internet. If something has anything to do with the internet, it's likely to be plastered with the word "Cloud".
It's like "App" all over again. Anything remotely related to technology is called an "App" by it's marketing team and layman users.2 -
Is it highly likely that, those at high position of management are more greedy of money and posses less ethics and values, than those who actually build the company ie engineers ?
I had seen, it's always the top management who get away from mistakes/ issues but generally it's those who develop the company at core i.e. engineers again, are sidelined or considered responsible for the mistake, when management don't know a shit about anything, or sometimes engineers just follow what management says and management fucks their asses wide even if the management did something wrong.
Who do you think actually build companies/product. Engineers or management or marketers/sales people, who eats fat cheques ??
I remember from silicon valley, when hooli reverse engineered Richards idea and developed their own prototype named Nucleus. Pushed their engineers to beat pipe Piper and when their product turns out to be awfully terrible and extremely fucked like a burned dick with broken balls, they just fired their entire nucleus division5 -
I see ads on marketing tools every fucking where.
Do I look stupid to you, Facebook and Google?
I don't fucking need them.
Who needs those stupid products anyway?
I even saw a reskinned XAMPP being marketed as 'local testing for your WordPress website', like what the actual fuck? Isn't that fucking scamming?
Oh, right. They were targeting WordPress monkies. Oh.
Anyway, please show me some more keyboards instead.
I've been in keyboard market for like 2 weeks you know.
Holy fuck. -
I'll just leave this here:
No tracking, no revenue: Apple's privacy feature costs ad companies millions
https://theguardian.com/technology/...1 -
Maybe I've spent too much time around marketers or maybe it's just my OCD... but for the love of God people, when referencing the app we all use and love can we not at least use the proper case?
It's devRant. Not DevRant. 😑5 -
The Online Marketers I work with sometimes ask how I know so much about certain things.
Well, while you guys were partying in your late teens/early 20s and playing sports with your friends, I was sitting home on nights and weekends learning about computers, networks and code.
It only sucks they make a shit ton more money than me and work about 4 hours a day.
At least I'm making more than most of my peers and probably 90% more than people I went to high school with.2 -
In the Global Blockchain Congress currently taking place in Kolkata, India, 'IT' officials from PWC India and IBM India start their speaks right after a popular cryptography professor from Belgium and a Blockchain entrepreneur from Brazil.
Every word these 'IT officials' uttered showed how shallow and business minded the IT managers and marketers are.7 -
I subscribe to many copywriting newsletters. Here's an article that shows how it's like on "the other side", marketers struggle, too.
How Kevin's Massive Mistake
Completely Changed His Life
Kevin H. made a huge mistake.
The biggest, he would say, if he could tell you himself.
And he knew it immediately.
It was, he said, "instant regret."
Within milliseconds, he was asking himself "What have I done..."
Kevin, see, had just jumped the rail of the single most popular suicide spot in the world, the Golden Gate Bridge.
On average, the site gets another distraught jumper every two weeks. Kevin was one of them.
It wasn't like he hadn't tried to quiet the voices in his head. Therapy, drugs, hospitalization.
Time to die, those voices still said.
And yet, in the minutes his bus dropped him off at the bridge, he hesitated and paced with tears in his eyes.
"I told myself if just one person comes up to me and asks if I'm okay... if one person asks if they can help... I won't do it. I'll stop and tell them my whole story..."
But nobody did, so he jumped.
It was in those next milliseconds, he would later say, he knew it was the biggest mistake of his life.
He didn't want to die.
But now, he was sure, it was too late.
From its highest point, it's a 245-foot plummet into the icy bay waters below.
Out of the 1,700 people that have jumped from the bridge since it first opened in 1937, only 25 have survived.
Kevin, against all odds, would be one of them.
He slammed into the water like hitting concrete. Three of his vertebrae instantly shattered.
When he surfaced, he couldn't hold his own head above water. But, incredibly, a sea lion kept pushing him up.
The Coast Guard soon arrived and pulled him out.
From there, he began a long recovery that required intense surgery, physical therapy, and psychiatric care.
While still under treatment, a priest urged him to give a talk to a bunch of seventh and eighth graders.
Afterward, they sent him a pile of letters, both encouraging and full of their own pained thoughts.
He also met a woman.
Today, Kevin lives in Atlanta and he's been happily married for the last 12 years.
And he tours the country, sharing his story.
So why re-tell it here?
Obviously -- I hope -- you don't get lots of copywriters looking to snuff it after a flopped headline test.
Just the same...
We've talked a lot in this space about the things one needs to get by in this biz.
My friend and colleague Joe, over at the publishing powerhouse Agora Financial, likes to list requirements.
You need intense curiosity...
You need a killer work ethic...
And you must, MUST have... resilience.
Meaning, you must have or find the capacity to bounce back from failure and flops, even huge ones.
Now, again, Kevin's story is an extreme and in this context -- I hope -- a hyperbolic example of somebody giving up. In the worst way possible.
It is also, though, a metaphor.
See, I get a lot of notes from some of you guys... and at conferences, I get to talk to a lot of people...
And I often get the sense, from some folks, that they're feeling a little more overwhelmed than they let on.
Some are just starting out, and they've got a lot on the line. For some, it's everything. And some are desperate to make it work.
Because they have to, because their pride or livelihoods or a family business is at stake, because it's a dream.
And yet, they're overwhelmed by all the tips and secrets... or by piles of confusing research or ideas...
For others, even had some success, but they're burned out, feel antiquated, or feel like "imposters" that know less than they let on, in an industry that's evolving.
To all those folks... and to you... I can only say, I've been there. And frankly, go back there now and again.
Flops happen, failures happen. And you can and will -- even years and decades into doing this -- make the wrong choices, pick the wrong projects, or botch the right ones.
The legendary Gene Schwartz put it this way, according to a quote spotted recently in fellow writer Ben Settle's e-letter...
" A very good copywriter is going to fail. If the guy doesn't fail, he's no good. He's got to fail. It hurts. But it's the only way to get the home runs the next time."
Once more, nobody -- I hope -- is taking the trials of this profession hard enough to make Kevin's choice.
And believe me, I don't mean to make light of the latter. I just want to make sure we hit this anvil with a big hammer. To drive home the point that, whatever your struggle, be it with this biz or something bigger, that you don't want to give up. Press on.
As Churchill put it, "Success, is the ability to go from failure to failure without losing your enthusiasm."
Or even more succinctly when he said, "If you're going through hell, keep going."
Because it's worth it.
.
John Forde -
The internet has interesting quirks.
If someone offers me something for "FREE", I immediately close the tab. On the other hand if it's for "free", I might consider it.
I don't know why marketers think "FREE" works on customers.4 -
"90's kids are impatient developers and change job too often" is a phrase I hear often from other managers... The thing I always tell is, generations will clash and yea, we grew up wanting to work in awesome places developed by the marketers mind. How can we reach a better agreement? I have no idea!
Just want to wish you all a merry Xmas and keep on ranting!!7 -
So I just had to look up, what a "Deeplink" actually is.. Why the fuck do we need a word for this and why is it only used by marketers.5
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Our software is super awesome! It can help you with everything!
And it is *literally* endowed with intelligence!!!
In fact, he is able to remind you when a deadline is approaching!
----
God how much I hate marketers.
Will your CRM also gain consciousness?1 -
Hate when people talk about or trying to recruit somebody who knows well PPC and they *don't* mean PowerPC. I almost got convinced that the architecture is rising from the ashes and it's just stupid marketers reusing well known abbreviations.
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Trying to stand up an app using AWS "serverless" and Cognito, but feel like I've shown up to a seminar on time shares by multi-level-marketers. Has anyone really used this?1
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I had dabbled in some game programing in Unity (like Unity 1 or 2 at the time) and played around with python. But I hadn't spent much time programming. I was going to school for marketing because when I graduated high school, there were basically no software jobs anywhere near my hometown. But I got an internship at a place that had a single web developer but like 5 clients who had websites. The dev left and I volunteered to build websites, thinking it had to be better than writing about asphalt pumps. They gave me a $5 raise. At that point I realized 2 things.
1. The area around my hometown was starting to have more software jobs (I actually ended up moving and I'm extremely happy I did now).
2. Devs usually make more than marketers.
I already knew I enjoyed programming, I just didn't see it as a realistic career until I got a pay raise I didn't even ask for, and for a job I wasn't qualified to do even. -
Introduction to Instagram Marketing
Instagram has grown into one of the most powerful social media platforms for businesses, influencers, and brands. With over 1 billion active users, it presents a vast opportunity for marketing, brand awareness, and customer engagement. However, succeeding on Instagram requires more than just posting images. This is where an Instagram marketing agency comes into play, offering professional strategies and services to enhance visibility, engagement, and conversion rates.
What an Instagram Marketing Agency Does
An Instagram marketing agency is a specialized firm that helps businesses, brands, and influencers optimize their presence on Instagram. Their primary role includes content creation, account management, audience engagement, paid advertising, and analytics tracking. These agencies have experienced social media marketers, content creators, and analysts who work together to ensure a brand stands out in a competitive digital landscape.
Key Functions of an Instagram Marketing Agency:
Content Strategy Development: Creating tailored content strategies to align with a brand’s goals.
Graphic Design and Visual Content Creation: Producing high-quality images, videos, reels, and stories.
Audience Engagement: responding to comments, messages, and engaging with the audience.
Hashtag Research & Implementation: Finding the best hashtags to maximize reach and engagement.
Influencer Collaborations: Connecting brands with relevant influencers to expand reach.
Advertising and Paid Promotions: Running targeted ad campaigns for better conversion rates.
Analytics and Performance Tracking: Monitoring engagement, reach, and other key performance metrics.
Instagram Account Management Services
Instagram account management is an essential service offered by agencies to handle every aspect of a brand’s Instagram presence. It includes daily posting, responding to followers, strategizing content, and ensuring brand consistency.
Core Instagram Account Management Services:
Content Planning and Scheduling: Preparing a consistent posting calendar to maintain engagement.
Profile Optimization: Enhancing bio, profile picture, and highlights for better brand appeal.
Community Management: Engaging with followers through comments, DMs, and interactive content.
Story and Reel Creation: Utilizing Instagram’s features to enhance engagement.
Crisis Management: Handling negative comments, PR issues, or brand-related concerns efficiently.
Best Instagram Marketing Strategies
The success of Instagram marketing depends on the implementation of effective strategies. The best agencies employ advanced techniques to optimize results.
Top Strategies Used by Instagram Marketing Agencies:
Consistent Branding: ensuring cohesive visuals, colors, and messaging.
Content Diversification: mixing images, videos, reels, carousels, and live videos.
User-Generated Content: encouraging followers to create content that features the brand.
Instagram Stories & Highlights: Engaging audiences with behind-the-scenes content, polls, and Q&As.
Collaborations & Partnerships: Partnering with influencers and other brands.
Shoppable Posts: Utilizing Instagram Shopping for direct sales.
SEO and Hashtag optimization: using relevant hashtags and keywords to improve discoverability.
A/B Testing for Ads: Running multiple ad variations to determine the most effective approach.
Benefits of Hiring an Instagram Marketing Agency
Businesses and influencers gain numerous advantages by outsourcing their Instagram marketing to professionals.
Key Benefits:
Expertise & Experience: Agencies have in-depth knowledge of Instagram’s algorithms and best practices.
Time-saving: Brands can focus on their core business while experts handle Instagram marketing.
Better Engagement & Growth: Professional strategies lead to higher engagement and follower growth.
Higher ROI on Ads: Paid campaigns are optimized for better conversions and lower costs.
Creative Content: Access to high-quality visuals, graphics, and videos.
Consistent Posting: Ensuring a steady stream of content for audience retention.
Choosing the Best Instagram Marketing Services
With so many agencies offering Instagram marketing services, it’s important to select the right one based on specific business needs.
Factors to Consider When Choosing an Instagram Marketing Agency:
Portfolio & Past Work: Reviewing previous campaigns to assess expertise.
Client Reviews & Testimonials: Checking customer feedback and satisfaction levels.
Customization & Personalization: Finding an agency that tailors services to individual brand needs.
Pricing & Packages: Comparing different service plans to fit the budget.
Technology & Tools: Ensuring the agency uses advanced analytics and automation tools.
Customer Support & Communication: Looking for agencies that provide prompt and clear communication.
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Unlock Your Digital Potential with Rank Business Institute: The Leading Digital Marketing Institute in Vashi
In today’s fast-paced world, digital marketing has become an essential skill for businesses and individuals alike. As more businesses shift their focus to online platforms, the demand for skilled digital marketers continues to rise. If you're looking to build a career in digital marketing or take your business to the next level, Rank Business Institute is your ultimate destination. Located in the heart of Vashi, Navi Mumbai, we offer top-notch training through our Digital Marketing Course designed to equip you with the latest tools and techniques in the digital marketing world.
Why Choose Rank Business Institute for Digital Marketing Training?
At Rank Business Institute, we believe in providing high-quality education with practical, hands-on experience. Our Digital Marketing Course covers all the key aspects of digital marketing, from SEO (Search Engine Optimization) to Social Media Marketing, Email Marketing, Google Ads, and more. We ensure that you are prepared to take on the challenges of the digital world with confidence and skill.
Here’s why you should consider learning digital marketing with us:
Expert Trainers: Our instructors are seasoned professionals with years of industry experience. They bring real-world knowledge to the classroom, ensuring that you’re learning the latest strategies and techniques that actually work.
Comprehensive Curriculum: The Digital Marketing Course at Rank Business Institute is designed to cover all key aspects of digital marketing. Whether you're looking to dive into SEO, content marketing, or learn how to run successful ad campaigns, we’ve got you covered.
Hands-on Training: We don’t just teach theory; we offer practical exposure to digital marketing tools and real-world projects, helping you gain valuable experience that will set you apart in the competitive job market.
Location Advantage: Our institute is strategically located at First Floor, Haware Fantasia Business Park, Corporate Wing, F-188, Sector 30A, Vashi, Navi Mumbai, providing easy access for students across Navi Mumbai and beyond.
Personalized Support: At Rank Business Institute, we believe in providing individual attention. Our small class sizes ensure you get the support and guidance you need to succeed in your digital marketing journey.
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